Why 93% of Families
Move Closer to Hiring One Agency –
Before Ever Making a Phone Call
New research from 515 caregivers reveals the positioning strategy that wins dementia clients . One agency per county will get access to it.
Homecare
Agency
Owner
Last month, an exhausted daughter caring for her father with Alzheimer's told us something that should terrify you:
"It addressed the biggest issue I experienced—overwhelm and not knowing where to turn."
She wasn't talking about her father's care.
She was talking about the guidance one agency sent her before she ever made a call.
That agency got a $67,000 annual contract.
Three other agencies—with equally qualified caregivers, competitive rates, and years of experience—got nothing.
She was one of 515 Alzheimer's caregivers who just revealed exactly which agencies families trust, which ones they contact, and why most agencies never even make it onto their shortlist.
What 515 Caregivers
Just Told Us About
Trust
and Who They Choose
Over the past month, we surveyed 515 family caregivers across the US actively caring for loved ones with Alzheimer's or dementia.
Here's what they told us:
83%
Increased trust
61%
Prefer weekly updates
93%
Moved closer to contact
88%
Found the guidance helpful or neutral
91%
Want regular guidance
What This Means for Your
Agency
Right now, families in your county are deciding which homecare agency to trust with their loved one's Alzheimer's care.
The research proves:
- Families trust the agency that gives them supportive guidance early (83% trust increase)
- That agency becomes the "safe choice" when decision time comes (93% move closer to contact)
- Regular communication keeps you top-of-mind for months (61% want weekly support)
- Understanding comes first, the decision comes second
While you're competing on caregiver experience and hourly rates, one agency in your market will read this research and act on it.
They'll become the agency that 83% of families trust more, that 93% move closer to contacting, and they'll own the dementia positioning in your county.
The $847 Billion Crisis
Happening in Your Backyard
Americans will spend $847 billion on dementia care this year. Most of that money goes to agencies that aren't any better than yours—they're just positioned better.
While you're competing on price with generic "compassionate care" promises, there's ONE agency in every market that families call first.
They charge 20-30% more, have waiting lists, and doctors refer to them automatically.
What do they know that you don't?
They know what 515 caregivers just confirmed:
Families trust the agency that demonstrates expertise before the sales call.
The Invisible
War
You're Losing
You think you're competing against other homecare agencies.
You're not.
You're competing against fear, confusion, and desperation.
Families facing dementia are drowning in questions:
- "Why is Mom suddenly violent with caregivers?"
- "How do we keep Dad safe when he wanders at 3 AM?"
- "How do I deal with my own guilt and exhaustion?"
The agency that answers these questions BEFORE the sales call wins the client.
515 caregivers told us:
The $50,000
Per Client Opportunity
Your competitors are about to discover this research too.
Here's the math:
Here's the math:
- Average dementia client: $50,000 annually on homecare
- Your profit margin: $10,000-$12,000 per client
- Dementia clients stay 3X longer than general homecare clients
- Dementia families refer 4X more than other clients
- One dementia client = $30,000+ in lifetime profit
There are 6.7 million Americans with dementia right now.
That number doubles every 5 years.
The agencies positioning themselves as dementia experts TODAY will own this exploding market for the next 20 years.
And now you have research proving exactly how to position yourself as that expert.
Why Smart Agency Owners Are Still Losing This Battle
I've watched hundreds of homecare agencies try to crack the dementia market.
97% fail within 18 months—not because they lack good caregivers, but because they're fighting the wrong war.
-
Mistake 1: You're Selling Caregiving When Families Need Guidance
When a daughter calls about her mother's dementia care, she needs to know:
- What to expect as Mom progresses to Stage 4
- How to handle the hallucinations that started last week
- Why Mom suddenly hates the caregiver she loved for months
Your competitors say: "Our caregivers are trained in dementia care."
The winning agency says: "Here's your complete roadmap for the journey ahead."
83% said receiving that guidance increases their trust. 93% said it moves them closer to contacting that agency.
-
Mistake 2: You're Competing on Features When Families Buy Expertise
"24/7 availability." "Background-checked caregivers." "Affordable rates."
Every agency says this.
Families tune it out.
Meanwhile, the agency providing comprehensive Alzheimer's guidance and weekly support becomes the trusted expert.
That agency wins.
-
Mistake 3: You're Educating Prospects Instead of Converting Them
You're spending hours on sales calls explaining dementia basics to families who then take that free education and hire your cheaper competitor.
The winning agencies demonstrate expertise BEFORE the sales call through comprehensive resources.
Families arrive already convinced they're the experts.
The sales call becomes a formality.
93% of caregivers said receiving guidance moves them closer to contacting the organization.
The decision is already half-made before you ever speak to them.
The Content Creation
Trap That Kills Agencies
Every agency owner thinks: "I'll create educational content to show our dementia expertise!"
Six months later, they have three half-finished blog posts, an outdated FAQ page, zero time to maintain anything, and still no competitive advantage.
Creating comprehensive dementia content takes 400+ hours.
Keeping it current takes 10+ hours weekly.
Even if you had the time, you'd need to know what content actually works.
Now you do—515 caregivers just told us.
But creating it yourself?
That's still 400+ hours you don't have.
There's a better way.
The Research That Changes Everything
My name is Harvey Zemmel.
For 30 years, I've operated memory care facilities with over 500 residents.
I currently own 2 centers with 68 residents and 80 staff, and I've worked directly with thousands of dementia families through every stage of their journey.
I've watched exactly which agencies dominate their dementia markets and which ones struggle.
The difference isn't better caregivers—it's better positioning.
The winning agencies demonstrate comprehensive dementia expertise before families even meet them.
Last month, I surveyed 515 caregivers and got proof of exactly what content works.
You don't need to spend 400 hours creating this content yourself.
The Research That Changes Everything
My name is Harvey Zemmel.
For 30 years, I've operated memory care facilities with over 500 residents.
I currently own 2 centers with 68 residents and 80 staff, and I've worked directly with thousands of dementia families through every stage of their journey.
I've watched exactly which agencies dominate their dementia markets and which ones struggle.
The difference isn't better caregivers—it's better positioning.
The winning agencies demonstrate comprehensive dementia expertise before families even meet them.
Last month, I surveyed 515 caregivers and got proof of exactly what content works.
You don't need to spend 400 hours creating this content yourself.
THE ALZHEIMER'S
AUTHORITY PROGRAM
Instead of spending months becoming a content creator,
you get instant access to research-validated content:
-
- Every stage of dementia explained in family-friendly language
- Practical solutions for managing daily activities and home safety
- Proven methods for handling difficult behaviors: hallucinations, aggression, wandering, sundowning
- Essential guidance for managing caregiver emotions: guilt, overwhelm, anger, frustration
- Written from 30 years of hands-on experience, validated by 515 caregivers (88% found it helpful)
This is the guidance that 83% of families said increases their trust in your agency.
-
- Real caregiver stories and breakthrough moments
- Latest behavior management strategies
- Music and creative arts techniques for calming agitation
- Breaking research on new treatments
61% of caregivers told us they want weekly support.
This keeps you top-of-mind during the months-long decision process.
-
- Rebrand everything with your agency name and logo
- Use the full guide or break into targeted sections
- Deploy for lead generation, client education, or relationship building
This is the expertise demonstration that 93% of families said moves them closer to contacting you.
-
- Only ONE agency per county gets access
- Lock out your competition permanently
- Own the "dementia expert" position in your market
Once your territory is claimed, it's locked forever.
Exclusive Founder Partner Invitation:
Only 5 Spots Available
I'm inviting the first 5 homecare agencies to join as Founder Partners at just $497 per month.
As a Founder Partner, you'll:
✓ Get full access to the complete Alzheimer's Authority Program—content validated by 515 caregivers
✓ Provide feedback to help us refine the content
✓ Implement the program with my direct support
✓ Allow us to feature your business as a success story
✓ Lock in $497/month forever—your price never increases
Once these 5 Founder Partner slots are filled, pricing returns to the standard $997 per month.
Why am I doing this?
I need 5 agencies willing to implement immediately, provide honest feedback, and let me document their success.
In exchange, you get lifetime pricing that's 50% below standard—and you become one of the founding success stories.
The catch?
I need agencies ready to act NOW and implement within 30 days.
The Simple Math
Founder Partner Investment: $497/month or $5,364 annually (save $600 with annual payment)
Standard Investment After Founder Partners: $997/month
Return: You need less than ONE additional dementia client every two years to break even.
Here's the reality:
- Average dementia client: $50,000 annual revenue
- Your profit margin: $10,000-$12,000 per client
- Your first dementia client pays for 20+ months of the program
Conservative Projection: 2 additional dementia clients in Year 1
- Revenue increase: $100,000
- Profit increase: $20,000-$24,000
ROI: 373-447% in first year
The Founder Partner Advantage:
While other agencies pay $997/month, you'll pay $497/month forever.
Over 5 years, that's an additional $30,000 in savings.
The Founder Partner Advantage:
While other agencies pay $997/month, you'll pay $497/month forever.
Over 5 years, that's an additional $30,000 in savings.
The Founder's Confidence Extension
If, after 90 days of implementing the Alzheimer's Authority Program, you aren't completely satisfied, I will extend your license for 2 additional months at absolutely no cost.
This means you get 5 full months to see the impact—more leads, higher-value clients, premium positioning, and increased referrals.
I can confidently offer this guarantee because 515 caregivers just told us exactly what works:
- 83% said this guidance increases their trust
- 93% said it moves them closer to contact
- 88% found it helpful
The Fork in the Road:
Which Agency Owner Are You
Agency Owner Type 1: The Hesitator
- Sees that 83% trust the agency that sends guidance and 93% move closer to contact
- Thinks "I need to research this more" while competitors take action
- Watches the research-backed positioning go to a competitor
- Still competing on price three years from now
Agency Owner Type 2: The Market Leader
- Sees research proving 83% trust increase and 93% closer to contact
- Takes decisive action while others hesitate
- Secures county exclusivity before competition knows it exists
- Dominates their market while others fight for scraps
Which type builds the agency you actually want to own?
Why This Opportunity Has an Expiration Date
Reality 1: 6.7 million Americans have dementia today.
That number doubles every 5 years.
Reality 2: This research is brand new.
Right now, you're among the first seeing proof that 83% of families trust the organization that sends them guidance.
But more agencies discover it every week.
Reality 3: I'm licensing to only ONE agency per county.
Once your territory is claimed, it's locked forever.
Reality 4: The agencies who establish dementia authority NOW will dominate their markets for decades.
The window to become the recognized dementia expert in your county is open right now. But it's closing fast.
What Happens When You Click the Button
Within 24 hours, I’ll personally reach out to schedule a brief 15-minute conversation.
During our call, I will:
Confirm whether your county is still available
Answer any questions you have about implementation
Show you exactly how the caregiver research validates this positioning
Walk you through the simple setup process
If it’s a fit: you can secure your exclusive territory immediately.
If it’s not: no pressure, no hard sell.
Stop Letting Other Facilities Win the
Families Who Should Be Choosing You
Every day you wait, families in your county are moving toward facilities that “seem more knowledgeable about dementia.”
Those families could — and should — be choosing your care centre.
The research shows exactly why:
83% trust the organisation that provides supportive guidance
61% want weekly support
93% move closer to contacting the organisation that sends it
You now know the precise formula families respond to.
And you can be the only facility in your county positioned this way.
The only next step is to click the button.
Or you can wait — and watch another facility claim the position that could have been yours for the next decade.
The dementia market in your county is worth
millions.
Someone will own it.
Make sure it's you.
Harvey Zemmel
Owner, All About Alzheimer's
30 Years of Dementia Care Experience
Research Validated by 515 Caregivers
P.S. The agencies that act on research-backed proof build the businesses they actually want to own. 515 caregivers just told us exactly what works. Reply "INTERESTED" now before your competitor does.
P.P.S. Remember: Only 5 Founder Partner spots at $497/month. After that, pricing goes to $997/month. And once another agency claims your county, you're locked out forever.