New Study of 515 Caregivers
Reveals Why Families Choose Certain
Attorneys Over Others
What Alzheimer's families told us about trust, decision-making, and who they turn to for help — and why it matters for your practice
Dear Elder Care
Attorney
"It addressed the
biggest issue
I experienced — overwhelm and not knowing
where to turn."
That's what one caregiver told us when we asked about the guidance they received during their family's Alzheimer's journey.
Over the past month, we surveyed 515 Alzheimer's caregivers across the United States to understand what actually influences their decisions when choosing professionals to work with.
The findings reveal something that should matter deeply to every elder care attorney:
83%
of families said that receiving clear, supportive Alzheimer's guidance significantly increased their trust in the organization that provided it.
93%
said this kind of guidance moved them closer to contacting that organization for help.
These aren't small numbers.
This is a clear pattern showing exactly what influences family decision-making during one of the most difficult periods of their lives.
The families in your county are experiencing this same overwhelm right now.
They're searching for an attorney who understands their complete situation — not just the legal paperwork, but the entire nightmare they're living through.
And the attorney who demonstrates that comprehensive understanding first becomes the trusted choice.
The question is: Will that attorney be you?
THE PAIN THAT'S COSTING YOU CLIENTS
A family gets a dementia diagnosis.
They're terrified, confused, and drowning in questions:
- "What happens next?
What should we expect?"
- "How do we keep Mom safe at home?"
- "When do we need to consider memory care?"
- "How do we have these impossible conversations?"
They visit your website and see the same generic messaging every other elder care attorney uses: "Experienced." "Compassionate." "We understand."
But do you really
understand?
Our research with 515 families shows exactly what happens when you can't speak to these daily realities:
93% of families said they would move closer to contacting an organization that provided comprehensive Alzheimer's guidance — not just legal information, but real support for their entire situation.
When they find an attorney who can speak to their complete reality — the legal issues AND the daily challenges — that's who gets hired.
At premium fees.
Without price shopping.
With grateful referrals.
Meanwhile, attorneys who only discuss legal matters are seen as interchangeable.
THE HIDDEN COST OF BEING
"JUST ANOTHER ELDER CARE ATTORNEY"
Here's what this gap in understanding is costing you:
Lost Clients: Families are choosing attorneys who demonstrate comprehensive understanding over those with better legal credentials.
Price Competition: When families can't differentiate between attorneys based on understanding, they shop on price.
Difficult Clients: The families who do choose you often arrive unprepared and overwhelmed, making every case harder and less profitable.
Limited Referrals: Other professionals refer to attorneys who provide comprehensive value to families, not just legal services.
THE OPPORTUNITY
THAT'S BIGGER THAN
YOU THINK
The baby boomer generation is hitting peak dementia years.
In the next decade, the number of families facing these decisions will triple.
The attorneys who establish themselves as comprehensive dementia experts NOW will dominate their markets for the next 20 years.
But here's the reality our research confirms:
You can't fake this expertise.
Families can tell within minutes whether you really understand their journey or you're just another lawyer trying to sound knowledgeable.
You need real, comprehensive knowledge.
And you need it now.
THE SOLUTION THAT CHANGES EVERYTHING
What if you could offer every family a comprehensive 127-page guide that answers every question they're losing sleep over?
What if this guide was written by someone who has spent 30 years actually caring for dementia patients and working with thousands of families?
And what if the research proved that this approach actually works?
83% said that receiving this kind of comprehensive Alzheimer's guidance increased their trust in the organization that provided it.
Think about what this means:
You can measurably increase family trust before you ever have a consultation call.
This isn't theory.
This is documented evidence that comprehensive Alzheimer's guidance directly influences family decision-making.
THE ALZHEIMER'S
AUTHORITY PROGRAM
After 30 years of watching families struggle, I created something that changes everything — for both the families AND the attorneys who serve them.
This isn't written by some consultant who studied dementia in medical journals.
This comes from someone who has lived it, breathed it, and worked hands-on with thousands of families for three decades.
I built and sold a 10-facility memory center operation serving over 500 residents.
Today, I still own 2 memory centers with 68 residents and 80 staff members.
And now I've surveyed 515 of those families to understand exactly what works.
COMPREHENSIVE COVERAGE OF EVERYTHING FAMILIES FEAR
✓ What to expect at each stage — So families can plan ahead instead of being blindsided
✓ Daily management strategies — Practical solutions for wandering, aggression, sleep issues, and communication
✓ How to have impossible conversations — Scripts for discussing driving, finances, and care decisions
✓ Financial planning beyond legal documents — Real-world costs and resource planning
✓ Care options and evaluation — From home care to memory care, what to look for and red flags to avoid
✓ Safety concerns and solutions — Home modifications, technology aids, and intervention timing
✓ Preserving family relationships — Managing caregiver burnout, sibling conflicts, and guilt
Our research revealed that 61% of caregivers want weekly updates, while 30% prefer fortnightly or monthly communication.
Families don't just want information once — they want ongoing support.
The engagement data proves they use this content:
- 35% open rate on daily tips (industry average is 20%)
- 40% open rate on weekly newsletters with 10%+ click-through rate (industry average is 22% opens, 2% clicks)
You stay top-of-mind throughout their entire decision-making process.
HERE'S EXACTLY WHAT YOU GET
✓ The complete 127-page Alzheimer's Authority guide — Ready to rebrand with your firm's name, logo, and contact information
✓ Complete customization rights — Use the full guide or break it into chapters for different marketing purposes
✓ Weekly newsletter content — Curated updates and practical tips to keep you top-of-mind as the dementia expert
✓ County exclusivity — You become the ONLY attorney in your county who can offer this research-backed resource
✓ All future updates included — Your content stays current without any additional work
WHAT THIS MEANS FOR YOUR PRACTICE
Imagine:
A family receives a dementia diagnosis and starts researching local attorneys.
They visit your website and download your Alzheimer's Authority guide — spending hours reading practical advice that makes sense of their impossible situation.
When they're ready to choose an attorney, who do you think they'll call?
Our research gives you the answer:
83% of families said this kind of guidance increased their trust.
For Client Acquisition:
- Families see you as the expert who understands their complete situation
- Your referral sources know you provide real value to families
- You differentiate yourself from every other attorney
- You attract higher-quality clients who value expertise over cheap fees
For Client Relationships:
- Clients come better prepared and less overwhelmed
- You spend less time educating and more time providing legal solutions
- Families trust you more because you've demonstrated comprehensive knowledge
For Your Reputation:
- You become known as "the dementia attorney" in your county
- Other professionals refer to you because you provide exceptional value
- You can command premium fees
- Your expertise becomes your competitive advantage
THE RETURN ON INVESTMENT
Your investment as an early adopter is $497 per month — locked in permanently while future attorneys will pay $997 per month.
The average elder care case generates $5,000-$6,000 in revenue.
You need just one additional client every two months to generate substantial ROI.
But the real value extends beyond new client acquisition:
- Premium positioning — Specialists typically command 20-30% higher fees
- Quality referrals — Satisfied clients become active referral sources
- Time efficiency — Save countless hours not creating educational content yourself
- Competitive protection — Being the ONLY attorney in your county with this resource creates a genuine barrier
- Permanent pricing advantage — Your $497 rate saves you $6,000 annually compared to standard pricing
When you factor in the trust increase (83%), movement toward contact (93%), and proven engagement rates (40% newsletter opens), you're implementing a research-backed system that measurably influences family decision-making.
THE EARLY ADOPTER PROGRAM
I'm offering a limited early adopter program for attorneys who want to establish themselves as dementia experts before this becomes standard practice.
Early adopter pricing: $497 per month instead of $997
Permanent rate protection: Your $497 rate is locked in for life
County exclusivity: You become the only attorney in your county who can offer this
Strategic partnership: Your feedback helps shape the program's evolution
Direct access: Direct communication with me for guidance and program refinement
Once these positions are filled, the program moves to standard pricing of $997 per month permanently.
The difference represents $6,000 in annual savings — continuing year after year.
THE CREDIBILITY BEHIND THIS
The Research Foundation: 515 Alzheimer's caregivers across the United States, surveyed in 2025.
83%
said comprehensive guidance increased their trust
93%
said it moved them closer to contacting that organization
My Track Record
30 years owning memory care centers. Built and sold a 10-facility operation serving over 500 residents. Currently own 2 memory centers with 68 residents and 80 staff members.
Current Results
The content currently serves over 14,000 subscribers with engagement rates proving real value:
- 35% open rate on daily tips
- 40% open rate on weekly newsletters with 10%+ click-through rate
Real Feedback
661 completed feedback forms from families:
"Credible information."
"It addressed the biggest issue I experienced — overwhelm and not knowing where to turn."
"They understand the stress of caregiving."
90% think the information is relevant to their situation
88%
found the guidance helpful or neutral
61%
want weekly updates
The Founder's Confidence Extension
You need ONE additional resident every two years to break even.
But the survey data shows the potential for far more:
93% moved closer to contact
83% increased trust
91% want regular communication
40% open rates
If, after 90 days of implementing the Alzheimer's Authority Program, you aren't completely satisfied, I will extend your license for 2 additional months at absolutely no cost.
This means you get 5 full months to see the impact—more leads, higher-value clients, premium positioning, and increased referrals.
I can confidently offer this guarantee because 515 caregivers just told us exactly what works:
- 83% said this guidance increases their trust
- 93% said it moves them closer to contact
- 88% found it helpful
WHAT HAPPENS NEXT
Step 1: Click the button below and I'll send details for our brief qualification call.
Step 2: We'll have a 15-minute conversation to confirm your territory availability.
Step 3: Upon agreement, you'll receive immediate access to rebrand and start using the complete guide plus weekly newsletter content.
Step 4: You begin positioning yourself as the comprehensive dementia expert in your market.
THE CHOICE IN FRONT OF YOU
Path One: Continue competing on credentials while families search for attorneys who demonstrate deeper understanding.
Path Two: Implement a research-backed system that measurably increases family trust (83%) and moves them closer to contact (93%). Position yourself as the comprehensive dementia expert in your county.
After surveying 515 families and seeing how powerfully they respond to comprehensive guidance, I know this approach works.
The question is whether you'll be the attorney in your county who implements it.
SECURE YOUR COUNTY EXCLUSIVITY
County exclusivity is limited to one attorney per territory.
Once claimed, that opportunity closes permanently.
The families in your county will receive comprehensive dementia guidance from an attorney.
The only question is which attorney will provide it.
To your success,
Harvey Zemmel
Owner, All About Alzheimer's
30 Years of Dementia Care Experience
P.S. Our study of 515 caregivers revealed that 88% found comprehensive Alzheimer's guidance helpful or neutral. Families are actively seeking this support. The attorney who provides it first becomes the trusted choice.