A County-Exclusive Alzheimer’s Guidance System for Elder Law Firms
Help families feel supported before, during, and after legal decisions — while clearly differentiating your firm from every other elder law attorney in your county.
“It addressed the biggest issue I experienced — overwhelm and not knowing where to turn.”
What they told us was consistent and striking:
83% said receiving clear, supportive Alzheimer’s guidance significantly increased their trust in the organisation that provided it
93% said this kind of guidance moved them closer to contacting that organisation
88% found the guidance helpful or neutral
61% said they want ongoing weekly support, not one-off information
This page explains how elder law firms are using this insight to support families more effectively — and why it is becoming a meaningful point of differentiation.
First, what this actually is (plain English)
This is a licensed Alzheimer’s education and support system that elder law firms brand as their own.
You receive:
A professionally written 127-page Alzheimer’s guide, fully rebranded with your firm’s name, logo, and contact details
Ongoing weekly Alzheimer’s newsletter content that you send to families under your brand
Exclusive rights for your county, so no competing firm can offer the same system
You are not buying leads.
You are not outsourcing your marketing.
You are providing families with guidance they are actively seeking — before and during the legal journey.
Why this matters for elder law firms
Families dealing with Alzheimer’s are overwhelmed long before they contact an attorney.They are trying to understand:What stage they’re inWhat changes are comingHow to manage behavioursWhen care decisions need to be madeHow to cope emotionally and practically
When families search for legal help, most firms sound similar:
“Experienced.”
“Compassionate.”
“We understand.”
The caregivers we surveyed told us what actually made the difference:
“Someone is actually trying to help me.”
“It helped me realise I wasn’t alone.”
“The information was honest and straightforward — no mincing of words.”
This is not about legal expertise.
It’s about demonstrating understanding of the full Alzheimer’s journey, not just the legal paperwork.
Who this is for (and who it isn’t)
This is designed for elder law firms that:
Want families to arrive better informed and less overwhelmed
Value trust and reputation over price competition
Prefer to differentiate through education and authority, not ads
Are comfortable providing guidance without promising outcomes
This is not a lead-generation shortcut, and it does not guarantee referrals or case volume.
What you receive
1. The Alzheimer’s Lifeline (127-page guide)
A comprehensive, plain-English guide covering:
Alzheimer’s types and progression
Behaviour changes and what causes them
Daily care challenges and safety considerations
Communication strategies
Care options and decision timing
Emotional realities families struggle with most
You receive full rights to:
Brand it with your firm
Use it in full or by chapter
Share it with prospects, clients, and referral partners
This is the content caregivers rated as helpful, reassuring, and relevant.
2. Weekly Alzheimer’s newsletter content
Each week, you receive ready-to-send content covering:
Practical caregiving strategies
Emotional support and reassurance
New research and developments
Real-world caregiver issues
You add your logo and send it to your list.
We provide the content; you control distribution.
Why weekly? Because caregivers told us:
61% want weekly guidance
Only 9% do not want email support at all
Engagement from our own audience:
~40% open rate
~10% click-through rate
3. County exclusivity
Only one elder law firm per county is licensed.
This matters because:
Educational authority compounds over time
Families share resources
Referral sources notice consistency
Competitors cannot replicate it once established
Exclusivity protects your positioning.
What this means in practice
Firms use this system to:
Support families before legal engagement
Reduce overwhelm during cases
Improve the quality of consultations
Reinforce trust with referral partners
Establish long-term authority in their local market
Families who engage with the content tend to:
Ask better questions
Be clearer about next steps
Feel more confident in their decisions
Investment and realistic return framing
Founder rate: $497 per month
(Standard rate will be $997 per month)
From a practical standpoint:
One additional elder law client in a year typically covers the annual licence
The value also shows up in better-prepared clients, smoother cases, and stronger referrals
This is not positioned as a volume play.
It is a trust and authority play.
Founder Confidence Extension
If, after 90 days, you are not satisfied with how the system fits your practice:
Your licence is extended by two additional months at no cost
No performance promises.
No lead guarantees.
Just time to evaluate fit with real use.
Why this exists
(and why the content is credible)
I’m Harvey Zemmel.
I’ve spent 30 years owning and operating dementia care services, including building and selling a multi-site memory care operation. I currently still own and operate memory care facilities.
The content is based on:
Direct experience with thousands of families
Ongoing feedback from a readership of 16,000+ caregivers
Over 750 positive testimonials and feedback responses
A recent survey of 515 caregivers confirming relevance and usefulness
This was created to solve a real problem families face — not as a marketing asset.
Next steps (choose what suits you)
Choose whichever feels right
Option 1: Request a sample
This opens a pre-filled email.
If you’d like to review the content first:
We’ll send you a sample chapter
Plus an example newsletter
No obligation
Option 2: Book a short call
This opens a pre-filled email.
If you already understand the model:
15-minute call
Confirm county availability
Walk through practical use
Answer questions on fit and pricing
If supporting families this way aligns with how you practise, the next step is simply to explore whether your county is available.
Request a sample or book a call above.