A County-Exclusive Alzheimer’s Guidance System for Homecare Agencies

Help families feel supported earlier in their Alzheimer’s journey — while clearly differentiating your agency from every other provider in your county.

“It addressed the biggest issue I experienced — overwhelm and not knowing where to turn.”
— Alzheimer’s caregiver

Over the past few weeks, we surveyed 515 Alzheimer’s caregivers across the United States to understand what actually influences trust and decision-making when families choose homecare support.

What they told us was consistent:

83% said receiving clear, supportive Alzheimer’s guidance increased their trust in the organisation that provided it
93% said it moved them closer to contacting that organisation
88% found the guidance helpful or neutral
61% said they want ongoing weekly support, not one-off information

This page explains how homecare agencies are using this insight to support families more effectively — and why it is becoming an important differentiator.

First, what this actually is (plain English)

This is a licensed Alzheimer’s education and support system that homecare agencies brand as their own.

You receive:

A professionally written 127-page Alzheimer’s guide, fully rebranded with your agency’s name, logo, and contact details
Ongoing weekly Alzheimer’s newsletter content that you send to families under your brand
Exclusive rights for your county, so no competing agency can offer the same system

You are not buying leads.
You are not outsourcing your marketing.
You are providing families with guidance they are actively seeking — before and alongside homecare decisions.

Why this matters for homecare agencies

Families don’t contact a homecare agency the moment Alzheimer’s appears.

They spend months — often years — trying to understand:

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What’s happening to their parent
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How fast things will progress
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Why behaviours are changing
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When care is needed
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How to cope emotionally
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By the time they start calling agencies, they are already overwhelmed.

Our research shows that the agency that helps first is the agency families trust later.

Most agencies sound similar:

“Trained caregivers.”
“Compassionate care.”
“We specialise in dementia.”

Caregivers told us what actually stood out:

“Someone is actually trying to help me.”
“It helped me understand what to expect.”
“It reassured me that I wasn’t alone.”

This is not about selling care earlier.
It’s about becoming the trusted guide before the care decision is made.

Who this is for (and who it isn’t)

This system is designed for homecare agencies that:

Want families to arrive better informed and less overwhelmed

Prefer differentiation through expertise and trust, not price
Value long-term positioning over short-term lead volume
Are comfortable educating families without pressure

This is not a lead-generation shortcut, and it does not promise enquiry volume.

What you receive

1. The Alzheimer’s Lifeline (127-page guide)

A practical, plain-English guide covering:

Alzheimer’s types and progression
Behaviour changes and why they happen
Daily care challenges (wandering, agitation, sleep, safety)
Communication strategies
When homecare helps — and when other care may be needed
Emotional realities caregivers struggle with most

You receive full rights to:

Brand it with your agency
Share it in full or by chapter
Use it with prospects, clients, and referral partners

This is the guidance caregivers rated as helpful, reassuring, and relevant.

2. Weekly Alzheimer’s newsletter content

Each week, you receive ready-to-send content covering:

Practical caregiving advice
Emotional reassurance
Behaviour management insights
New developments and research

You add your logo and send it to your list.
We provide the content; you control distribution.

Why weekly?

61% of caregivers want weekly guidance
Only 9% do not want email support

Current engagement benchmarks:

~40% open rate
~10% click-through rate

3. County exclusivity

Only one homecare agency per county is licensed.

This matters because:

Educational trust compounds over time
Families share resources
Referral sources notice consistency
Competitors cannot replicate this once established

Exclusivity protects your position.

What this means in practice

Agencies use this system to:

Support families before care begins
Improve conversations during assessments
Reduce resistance and confusion
Strengthen referral relationships
Establish long-term authority in their local market

Families who engage with the content tend to:

Ask better questions
Understand care needs earlier
Feel more confident about decisions

Investment and realistic return framing

Founder rate: $497 per month
(Standard rate will be $997 per month)

From a practical standpoint:

One additional long-term dementia client in a year typically covers the annual licence
Value also shows up in smoother onboarding, better-prepared families, and stronger referrals

This is not positioned as a volume promise.
It is a trust and authority investment.

The Founder’s Confidence Extension

If, after 90 days, you are not satisfied with how the system fits your agency:

Your licence is extended by two additional months at no cost

No lead guarantees.
No enquiry promises.
Just time to evaluate fit with real use.

Why this exists

(and why the content is credible)

I’m Harvey Zemmel.

I’ve spent 30 years owning and operating dementia care services, including building and selling a multi-site memory care operation. I currently still own and operate memory care facilities.

The content is based on:

Direct experience with thousands of families
Ongoing feedback from 16,000+ caregivers
Over 750 positive testimonials and feedback responses
A recent survey of 515 caregivers confirming relevance and usefulness

This was created to solve a real problem families face — not as a marketing asset.

Next steps (choose what suits you)

Option 1: See a Sample

Request a Sample

This opens a pre-filled email.

If you’d like to review the content first:

We’ll send you a sample chapter
Plus an example newsletter
No obligation

Option 2: Book a short call

Request a 15-Minute Call

If you already understand the model:

15-minute call
Confirm county availability
Walk through practical use
Answer questions on fit and pricing