A County-Exclusive Alzheimer’s Guidance System for Memory Care & Assisted Living Providers
Help families feel supported before crisis decisions — and become the trusted authority they turn to first.
“It addressed the biggest issue I experienced — overwhelm and not knowing where to turn.”
— Alzheimer’s caregiver
We recently surveyed 515 Alzheimer’s caregivers across the U.S. to understand what actually builds trust and influences decisions when families choose care.
What they told us was consistent:
83% said receiving supportive Alzheimer’s guidance increased trust in the organisation providing it
93% said it moved them closer to contacting that organisation
91% want ongoing guidance during the months before placement
88% found the guidance helpful or neutral
This page explains how care centers are using this insight to differentiate — without advertising harder or discounting.
What this is (clearly and simply)
This is a licensed Alzheimer’s education and support system that your facility offers under its own brand.
You receive:
A 127-page Alzheimer’s guide, fully rebranded with your facility’s name and contact details
Weekly Alzheimer’s newsletter content you send to families under your brand
Exclusive rights for your county, so no competing facility can offer the same system
You are not buying leads.
You are not running ads.
You are becoming the organisation families already trust before placement decisions are made.
Why this matters for care centers
Families don’t choose a facility the moment Alzheimer’s appears.
They spend months:
Trying to understand what’s happeningManaging behaviours at homeFeeling guilt, fear, and confusionNot knowing when “the right time” is
By the time they call a care center, the emotional decision is already half-made.
Most facilities compete on:Amenities
Availability
Price
Location
Caregivers told us what actually stood out:
“Someone is actually trying to help me.”
“It helped me understand what to expect.”
“I didn’t feel alone anymore.”
Facilities that provide guidance early become the safe choice later.
Who this is for
This system is designed for care centers that:
Want stronger trust before tours and enquiries
Prefer long-term authority over short-term advertising
Value better-prepared families and fewer “crisis-only” enquiries
Understand that education reduces friction, not occupancy
This is not a lead-volume promise and does not replace admissions activity.
What you receive
1. The Alzheimer’s Lifeline Guide (127 pages)
A practical, plain-English guide covering:
Alzheimer’s types and progression
Behaviour changes and why they happen
Home safety and daily challenges
Communication strategies
When professional care becomes appropriate
Emotional realities families struggle with
You can:
Brand it as your facility’s resource
Share it in full or by chapter
Use it with prospects, residents’ families, and referral partners
This is the content caregivers rated as reassuring, credible, and relevant.
2. Weekly Alzheimer’s newsletter content
Each week, you receive ready-to-send content covering:
Caregiver challenges and reassurance
Behaviour management insights
Practical guidance families actually read
You add your logo and send it.
Why weekly:
61% want weekly guidance
Only 9% don’t want email support
Current benchmarks:
~40% open rates
~10% click-through
3. County exclusivity
Only one care center per county is licensed.
This matters because:
Trust compounds over time
Families share resources
Referral sources notice consistency
Competitors cannot replicate this once established
Once your county is taken, it’s closed.
What This Looks Like in Practice
Facilities use this system to:
Support families earlier
Improve enquiry quality
Reduce resistance during tours
Strengthen hospital and professional referrals
Position themselves as the dementia authority locally
Families arrive:
More informed
Less overwhelmed
Clearer about next steps
Investment and realistic framing
Founder rate: $997 per month
(Standard pricing will increase)
From a practical perspective:
One additional long-stay resident every couple of years typically covers the annual licence
Value also shows up in better enquiries, smoother admissions, and reputation over time
This is an authority and trust investment, not a lead guarantee.
The Founder’s Confidence Extension
If after 90 days you’re not satisfied with fit:
Your licence is extended by two additional months at no cost
No enquiry promises.
No pressure.
Just time to evaluate properly.
Why this content is credible
I’m Harvey Zemmel.
I’ve spent 30 years owning and operating dementia care services, including building and selling a multi-site memory care operation. I currently still own and operate memory care facilities.
The content is informed by:
Direct work with thousands of families
16,000+ caregivers engaging with the material
750+ positive testimonials and feedback responses
A recent survey of 515 caregivers confirming relevance and usefulness
This was created to solve real problems families face — not as marketing copy.
Your Next Step (Low Pressure)
If this feels worth evaluating, you have two simple options:
Option 1: Request a Sample
Review a sample chapter and newsletter example — no obligation.
This opens a pre-filled email.
Option 2: Clarify Fit
15-minute conversation to:
Confirm county availability
Walk through use cases
Answer questions on fit and pricing
If becoming the trusted Alzheimer’s authority in your county aligns with how you operate, the next step is simply to explore fit.
This opens a pre-filled email.